Cookie Policy

Last updated: December 2025

This Cookie Policy explains how Priddey Marketing Limited uses cookies and similar technologies on our website www.priddeymarketing.co.uk. It also explains how you can manage your cookie preferences at any time.

This policy should be read alongside our Privacy Policy, which explains how we collect and use personal data.

1. What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They help websites function properly, improve user experience and provide information to website owners.

Cookies can be:

Essential cookies
Required for the website to function and cannot be switched off.

Analytics cookies
Used to understand how visitors use the website and help improve content and performance.

Functional cookies
Used to remember your settings or preferences.

Marketing cookies
Used to track users across websites for marketing or advertising purposes.

We do not use advertising cookies.

2. How we use cookies

We use cookies to:

Ensure the website operates correctly.
Improve the performance, content and usability of our website.
Understand how visitors navigate our site through analytics.
Remember your cookie preferences using the Samai consent tool.

We do not use cookies for advertising or behavioural tracking.

3. Types of cookies we use

Essential cookies

These enable core website functions such as page navigation and security.
They are always active because the site cannot function without them.
Essential cookies do not store personally identifiable information.

Analytics cookies (Google Analytics 4)

We use GA4 to understand how visitors use our website, including:

pages visited
time spent on the site
site navigation
device type
general geographic region (non-specific)

Analytics cookies are only activated when you give consent through our cookie banner.

All IP addresses are anonymised.
No personal data is used for advertising or profiling.

Functional cookies

These may be used to remember preferences such as language or cookie settings.
These cookies help improve user experience but are not strictly necessary.

4. Managing your cookie preferences

When you first visit our website, you will see a cookie consent banner powered by Samai.

You can:

Accept all cookies
Reject non-essential cookies
Customise your preferences

You can change your cookie settings at any time via the “Cookie Settings” link in our website footer.

If you disable certain cookies, some parts of the website may not function correctly.

5. Third-party cookies

We use trusted third-party tools which may set cookies on your device:

Google Analytics 4 (analytics)
Samai (cookie consent function)

These providers act as data processors and comply with UK GDPR requirements.

We do not use advertising networks or third-party marketing cookies.

6. How long cookies stay on your device