Attract high-value leads

For businesses ready to sharpen focus and improve ROI

Attract high-quality leads

Marketing That Brings the Right Clients to Your Technology Business

Marketing Audit - Independent review of current activity
Marketing Plan – Create your six-step bespoke plan including:
·         Ideal Client Profiling
·         Marketing Messaging
·         Implementation Plan
·         Team Presentation

Outcome: More of the right enquiries and a marketing plan everyone understands.

Why High-Quality Leads Matter

Not all leads are created equal. If you're a founder or CEO of a technology-led business, you’ve likely experienced the frustration of chasing prospects who aren’t ready, aren’t a fit, or simply waste your time.

High-quality leads are different. They:

Understand your value
Have budget and authority
Are actively seeking solutions
Convert faster and stay longer

At Priddey Marketing, we help STEM businesses attract the right leads - not just more leads.

Who This Is For

This service is ideal for:

Founders launching new science or technology products or services
CEOs scaling technology, engineering or manufacturing firms
Businesses tired of low-quality enquiries and poor-fit prospects
Teams who want marketing to support sales, not distract from it

Common Challenges

“We’re getting leads, but they’re not the right fit.”
“Our messaging isn’t attracting the clients we want.”
“Sales are chasing cold or unqualified prospects.”
“We’re spending on marketing, but not seeing results.”
“We don’t know where our best leads are coming from.”

What We Do

We help you attract high-quality leads by aligning your marketing with your ideal client profile, sharpening your messaging, and building systems that consistently deliver.

Ideal Client Profiling

Define who you really want to work with
Understand their pain points, goals, and buying triggers
Build audience personas that guide all marketing activity.

Messaging That Resonates

Clarify your value proposition
Create content that speaks to decision-makers
Position your business as the expert, not just a supplier

Channel Strategy

Identify where your ideal clients spend time
Focus on high-impact channels: LinkedIn, email, partnerships, events
Build campaigns that attract and nurture leads

Lead Capture & Qualification

Create landing pages, forms, and call-to-actions (CTAs) that convert
Use CRM and automation to track and score leads
Align marketing with sales for smoother handover

Outcomes

Better-fit leads that convert faster
Clearer messaging that attracts the right audience
Marketing that supports sales, not competes with it
A repeatable system for lead generation and qualification
More confidence in your marketing investment

Why It Works

STEM businesses often rely on referrals or technical networks to grow. But when it’s time to scale, those channels alone aren’t enough.

We help you move from reactive to proactive lead generation without losing the credibility and trust you’ve built. Our approach is strategic, jargon-free, and tailored to your sector.