Fractional Marketing Director

Part-time marketing director, fractional CMO (chief marketing officer) services

Senior marketing leadership without the full-time cost.

Marketing leadership with hands-on delivery.

If your business is growing, launching something new, or needs direction to bring focus to your marketing, a Fractional Marketing Director gives you senior-level expertise — flexibly and cost-effectively.

At Priddey Marketing, we work with leaders of technology and STEM-based organisations who are confident in their innovation but need clarity, structure and accountability in marketing.

What you'll gain

Clarity on where to focus and what will drive results

Confidence that your marketing activity aligns with business goals

Momentum to get things done and measure progress

A trusted senior partner who integrates with your team

How it works

Phase One: Strategic Foundations

Working closely with the Founder, CEO, MD and senior team to deliver:

  • Marketing Audit - Independent review of current offline and digital marketing activities with recommendations.

  • Marketing Plan - Creation of a written, practical foundational marketing plan, bespoke to your organisation providing clarity on your ideal client, messaging, key marketing channels, metrics, three marketing strategies and 90-day action plan aligned with business goals.

  • Marketing Director Support - An ally at board-level providing independent insight and support and keeping your marketing on track. One with expertise in both sales and marketing, in working with technology-led (STEM) businesses and a fellow business owner. Click here for more understanding on the role.

Outcome: A clear, practical marketing strategy bespoke to your organisation that everyone can follow.

Phase Two: Marketing Leadership and Implementation

Ongoing direction and delivery support to keep your marketing moving forward:

  • Providing ongoing accountability, challenge, clarity and leadership to align business growth strategy with delivery.

  • Implementation support to deliver marketing activities as recommended in the marketing plan

  • Support internal communications across the organisation, to ensure compliance and smooth delivery

  • Engagement, briefing and project management of outsourced freelancers and agencies

  • Management of campaigns (go-to-market, lead generation, launches, early adopter, referrer programmes)

  • Reinvigoration of existing digital and traditional marketing assets - such as branding, website, LinkedIn pages and sales collateral identified in the marketing plan

  • Onboarding and improvement of marketing systems and processes (e.g. CRM, marketing automation, reporting)

  • Mentoring and empowering of your internal marketers

  • Helping you to engage the right marketing resource, when you are ready

  • Keep marketing meetings focused, on track and accountable

Outcome: A marketing function that delivers results without you having to run it.

Is this right for you?

You may be ready for a Fractional Marketing Director if:

  • You’re ambitious but your marketing feels ad hoc or reactive

  • You’re launching into a new market and need an experienced hand

  • You have a marketing coordinator or agency but need senior direction

  • You want to attract higher-quality clients or partners

  • You want a commercially minded sounding board who “gets” science, technology, engineering, mathematics and manufacturing organisations

Typical Engagements - how to get moving

Projects often start with a Marketing Audit or Plan Review, followed by part-time leadership (e.g. one day a week or month). Implementation support starts from £1,600 per month

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Boston House, Grove Business Park,

Downsview Road, Wantage,

Oxfordshire,

OX12 9FF, UK

+44 (0)1235 606077

[email protected]

Company Registration Number 09401276

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