A Fractional CMO is a part-time senior marketing leader who brings strategic direction and commercial oversight without the cost of a full-time hire. More detail is here: https://www.priddeymarketing.co.uk/post/fractional-cmo-define/

A Fractional Marketing Director provides senior leadership, commercial thinking and strategic direction. An agency delivers execution.

This role sets priorities, challenges assumptions and keeps marketing aligned with business goals, often working alongside agencies.

A full-time Marketing Director in the UK typically costs £85k to £130k plus benefits.

Fractional Marketing Director or CMO support is more cost effective because leaders only pay for the level of expertise they need. More detail is here: https://www.priddeymarketing.co.uk/fractional-cmo-define/

Marketing strategy defines who to focus on, how to position your offer and which routes to market make commercial sense.
It helps leaders decide what to invest in and what to ignore.

Science, engineering and technology, including emerging technologies, IT, robotics, AI, biotech, clean tech, advanced engineering and manufacturing.

It depends on the size and stage of the organisation. For many growing businesses, fractional support provides the senior leadership they need without the cost or commitment of a full-time hire. Larger organisations may use fractional support alongside an internal team or as an interim solution.

·  Who is this not a good fit for?
This support works best for leaders who want clear direction and are willing to act on it. If you’re looking for low-cost tactical delivery without senior challenge, this is unlikely to be the right fit.