Why Marketing Needs a Backbone
As STEM businesses grow, marketing often lags behind. What worked when you were a small team (ad hoc campaigns, reactive decisions, and one-person marketing departments) starts to break down when you’re serious about scaling.
Without structure, marketing becomes a bottleneck. Without systems, it becomes chaotic. And without leadership, it becomes ineffective.
We help you build a marketing function that’s scalable, sustainable, and aligned with your business goals.

STEM businesses are built on precision, process, and innovation. But marketing is often left to chance. We bring the same rigour to your marketing function that you apply to your product development and operations.
With the right systems and support, your marketing becomes a growth engine — not a guessing game.
This service is ideal for:
CEOs and founders of growing science, technology, engineering, mathematics and manufacturing firms
Businesses with internal marketing staff who need direction and support
Teams struggling with inconsistent delivery or unclear roles
Leaders who want marketing to run smoothly without constant oversight
Common Challenges
“Marketing feels reactive and disjointed.”
“We’ve got tools, but they’re not connected or used properly.”
“Our team is growing, but roles and responsibilities are unclear.”
“We’re spending money, but not seeing consistent results.”
“I’m still the one holding marketing together.”
We help you build a marketing function that performs consistently and scales with your business. Our approach combines strategic oversight, systems design, and team mentoring.
Review your current marketing setup
Evaluate tools, workflows, and reporting
Identify gaps, overlaps, and inefficiencies
Design workflows for campaigns, content, and lead management
Integrate CRM, automation, and analytics platforms
Create templates, dashboards, and routines for consistency
Define roles and responsibilities
Coach internal staff to take ownership
Embed habits and routines that drive performance
Outcomes
A structured marketing function that supports growth
Clear systems and processes that reduce friction
A confident, capable team with defined roles
Better use of tools, better reporting, and better results
Marketing that runs without constant input from leadership
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Boston House, Grove Business Park,
Downsview Road, Wantage,
Oxfordshire,
OX12 9FF, UK
Company Registration Number 09401276
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