Marketing Audit
VALUES: inspire - respect - care - empower - enjoy
Clarity, Focus, and Recommendations Strategy for STEM Businesses
Marketing Audit
A Marketing Audit is a structured review of your marketing function. It looks at how well your activity supports your business goals, where your strengths lie, and what’s holding you back. The best ones should be practical and help you move forward with more confidence.
Our Marketing Audit covers six key areas:
Business & Market Context: how your marketing aligns with business objectives, the market and competitors.
Current Marketing Activity: a review of tactics, channels, campaigns, and consistency.
Target Audience & Positioning: whether your message resonates with your ideal clients.
Brand & Communications: a review of your brand clarity, professionalism, and credibility.
Digital Presence & Analytics: website and SEO analysis, and a review of social media channels.
Client Journey & Processes: oversight of the customer journey, how enquiries are generated, nurtured, and converted into long-term clients.
What you get
Our Marketing Audit & Plan is a two-part process that gives you clarity, confidence, and a practical roadmap.
We start with a full review of your current marketing activity:
What’s working, what’s not, and what’s missing
Website, messaging, campaigns, systems, and team
Alignment with your business goals and sales process
Who This Is For
This service is ideal for founders, CEOs, and senior leaders in STEM businesses who feel their marketing is underperforming, inconsistent, or simply unclear.
If you’re asking questions like:
“What’s actually working in our marketing?”
“Are we targeting the right clients?”
“Why aren’t we getting better leads?”
“How do we get everyone aligned on the plan?”
…then it’s time for a structured, independent review.
Common Challenges
“We’re doing lots of marketing, but it feels scattered.”
“Our messaging is inconsistent or unclear.”
“We’re not sure who our ideal client really is.”
“We need a plan that the whole team can follow.”
“We’ve grown quickly, but our marketing hasn’t kept up.”
What is a Marketing Audit?
Every audit usually includes:
Audit Report : structured findings across all six areas.
Website & SEO Review: an independent check of visibility and performance.
Recommendations: clear priorities split into “quick wins” (90 days) and medium-term actions.
Workshop: a 60–90 minute session with Su to walk through findings and agree next steps.
Why Now?
Your Q4 is the ideal moment to step back and review your marketing foundations. An audit now means you:
Enter your next financial year with clarity and focus
Prioritise spend on what delivers the greatest return
Spot gaps before they become costly problems
Give your team a clear roadmap for the year ahead
It’s about starting the new financial year on the front foot, rather than rolling forward with the same uncertainties.
Why Work With Me?
I’ve worked with hundreds of STEM and technology-based businesses across software, AI, robotics, medtech, clean tech and manufacturing. I know what it’s like to be the business owner, and I bring both strategic marketing expertise and practical solutions that cut through the noise.
Clients value my straightforward, action-orientated approach, my ability to get quickly to the heart of what matters, and my focus on delivering recommendations you can actually act on.
How Much Does a Marketing Audit Cost?
At Priddey Marketing we like to keep things simple, be honest and transparent. Of course you want to know how much this service costs. We provide two fixed cost options:
Light Marketing Audit – from £2,750 + VAT
Audit + 90-Day Action Plan – from £3,500 + VAT
Ongoing support is available from £1,600 per month, if you’d like help putting the plan into action and coordinating with your team or partners.
Subscribe to
our newsletter
Bite-sized marketing insights, tips, and trends for busy leaders
Boston House, Grove Business Park,
Downsview Road, Wantage,
Oxfordshire,
OX12 9FF, UK
Company Registration Number 09401276
Copyright © 2026. All rights reserved | Privacy Policy | Cookie Policy | Terms and Conditions