Now is the perfect time for a Marketing Audit
Why consider a Marketing Audit ?
At certain times during the year business leaders take stock of their marketing and sales effectiveness. It usually happens in Q4 – which can vary depending on their financial year end. Typically it is around November to January, or March to April when sales targets are under review, budgets are being planned, and questions start surfacing:
Are we getting enough return from our marketing spend?
Is our website performing as well as it should be?
Do we really know which marketing activities are driving results?
If you’ve asked yourself any of these recently, now is the perfect time to pause and reset. A Marketing Audit can give you clarity, confidence, and a clear action plan before you commit to another year of marketing investment.
What is a Marketing Audit?
A Marketing Audit is a structured review of your marketing function. It looks at how well your activity supports your business goals, where your strengths lie, and what’s holding you back. The best ones should be practical and help you move forward with more confidence.
Our Marketing Audit covers six key areas:
Business & Market Context: how your marketing aligns with business objectives, the market and competitors.
Current Marketing Activity: a review of tactics, channels, campaigns, and consistency.
Target Audience & Positioning: whether your message resonates with your ideal clients.
Brand & Communications: a review of your brand clarity, professionalism, and credibility.
Digital Presence & Analytics: website and SEO analysis, and a review of social media channels.
Client Journey & Processes: oversight of the customer journey, how enquiries are generated, nurtured, and converted into long-term clients.
What you get from a Marketing Audit
Every audit usually includes:
Audit Report : structured findings across all six areas.
Website & SEO Review: an independent check of visibility and performance.
Recommendations: clear priorities split into “quick wins” (90 days) and medium-term actions.
Workshop: a 60–90 minute session with Su to walk through findings and agree next steps.
Why now?
Your Q4 is the ideal moment to step back and review your marketing foundations. An audit now means you:
Enter your next financial year with clarity and focus
Prioritise spend on what delivers the greatest return
Spot gaps before they become costly problems
Give your team a clear roadmap for the year ahead
It’s about starting the new financial year on the front foot, rather than rolling forward with the same uncertainties.
Why work with us?
Su has worked with hundreds of STEM and technology-based businesses across software, AI, robotics, medtech, clean tech and manufacturing. She knows what it’s like to be the business owner, and brings both strategic marketing expertise and practical solutions that cut through the noise.
Clients value her straightforward, action-orientated approach, ability to get quickly to the heart of what matters, and focus on delivering recommendations you can actually act on.
How much does a Marketing Audit cost?
At Priddey Marketing we like to keep things simple, be honest and transparent. Of course you want to know how much this service costs. We provide two fixed cost options:
Light Marketing Audit – from £2,750 + VAT
Audit + 90-Day Action Plan – from £3,500 + VAT
Ongoing support is available from £1,600 per month, if you’d like help putting the plan into action and coordinating with your team or partners.
Final thought
Your marketing should be working as hard as you are. A Marketing Audit is the quickest way to find out if it is, and to put it right if it isn’t.
👉 Ready to review your marketing? Book a call with Su to discuss your requirements or email [email protected] or, if you’re really eager, call Su on 07891 400305.
Image supplied by asphotohrapy on Pixabay